September 6, 2006: Dr. Marisa Weiss and Breastcancer.org Congratulate IBM and i3ARCHIVE on Landmark Medical Archive


MyNDMA Tool to Empower Women to Protect Health

FOR IMMEDIATE RELEASE

September 6, 2006

Press Contact:

Pamela Green

Breastcancer.org

(610) 642-6550

pgreen@breastcancer.org

Breastcancer.org applauds today's announcement from IBM and i3 ARCHIVE, Inc. on the launch of MyNDMA, a personal health management portal linked directly to i3's National Digital Medical Archive (NDMA), the world's largest archive of digital mammography images and related data.

MyNDMA allows more women to take control of their health by managing their personal medical records, such as digital mammograms and diagnostic test results. Historically, these records have been stored locally—either in film or digital format—making it impossible to have on demand access from another hospital or radiology center. As a result, diagnostic tests and additional mammograms may be required whenever a woman visits a new doctor. Through secure storage of personal mammography images and data, women now have the ability to proactively monitor their personal health over the course of time and easily access records when visiting a new doctor or obtaining a second opinion.

"Women battling breast cancer typically see several different doctors through the course of their treatment. Even though digital images make storage easier, before now, there has been no easy way to transport digital images and patient data from doctor to doctor," said Marisa C. Weiss, M.D., president and founder of the non-profit organization, Breastcancer.org. "Giving these women direct access and control of their medical records isn't just convenient. It's empowering and can often be critical to the success of their treatment."

Breastcancer.org—the premiere online source for reliable, complete, and up-to-date medical information about breast cancer—recognizes MyNDMA as the latest tool empowering women to take control of their health and make the best decisions for their lives.

"Women must become the keepers of their personal medical records. Statistics have shown that 20% of mammography studies aren't available when the radiologist needs them, which can lead to a critical delay in diagnosis and treatment," said Dr. Weiss. Recent natural disasters—such as Hurricane's Katrina and Rita—have further shown the necessity of securely storing personal medical records.

i3 and the NDMA were formed as a result of an overwhelmingly successful federally-funded project launched six years ago by the University of Pennsylvania, in collaboration with IBM, to change how hospitals and doctors store and access digital mammography images. Using IBM technology, i3 created a nationally coordinated system to help doctors and researchers diagnose, treat, and find a cure for breast cancer.

When the project began, only four hospitals contributed records and had access to the NDMA database. Now, 24 hospitals can access the database of more than one million digital mammography images, giving an estimated 300 doctors and researchers unprecedented access to patient records, allowing faster diagnosis and treatment.

MyNDMA takes the national system one step further, allowing women around the country to have access to and control of their own electronic health records. In just one month since its launch, nearly 1200 women have already registered profiles and are managing their mammography records through MyNDMA.

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