Medstory Partners with the Wall Street Journal Online and Breastcancer.org to Provide Top Quality Content to Health Searchers
FOR IMMEDIATE RELEASE
October 26, 2006
FOSTER CITY, Calif., October 26, 2006—Medstory, Inc., a leading provider of intelligent search, announced today the launch of a Media Partner Network aimed at delivering a new level of top quality search results for users seeking in-depth health and medical information. Inaugural partners include The Wall Street Journal Online and Breastcancer.org, a premier source on the web for breast cancer information. Medstory's intelligent search engine for health is showcased at www.medstory.com.
Medstory utilizes intelligent search technology to bring top quality content from its Media Partners to consumers seeking health information and resources. Medstory offers searchers an instant dashboard of information, summarized from Medstory's analysis of the search. Users can further refine their searches for the web and other key sources including audio, video, clinical trials and research papers, which generic search engines rarely uncover and consumers would not otherwise find.
For example, a user searching for information on "breast cancer" is presented with highly relevant information such as drugs (e.g., tamoxifen), nutrition (e.g., soybeans) and other interests spanning personal health to clinical research. By selecting any of these information items, users are now presented with high-quality content from The Wall Street Journal Online and Breastcancer.org. Users are referred directly to Media Partner sites to access full content.
In addition to providing meaningful results to users, the Media Partner Network and Medstory's intelligent search technology serve as an effective distribution channel for high-quality publishers.
"As a practicing breast cancer oncologist, I am keenly aware of the critical need to help each woman quickly find specific answers to her questions about breast cancer," stated Marisa Weiss, M.D., president and founder of Breastcancer.org. "This partnership with Medstory is an exciting opportunity for Breastcancer.org to broaden its reach and provide the most relevant possible information to guide each woman to the best decisions for her life."
"Health searchers want to get to the important information they can use, not just the most popular items that traditional search engines serve," said Alain Rappaport, M.D., Ph.D., C.E.O. of Medstory. "To reach those results, users need to be empowered with both intelligent systems with built-in expertise and world-class content, such as that of our initial partners."
Breastcancer.org is the premier internet source for responsible, accurate medical information and visual images about breast cancer, and assists media in identifying breast cancer patients and survivors who want to share their story with the media. The site helps women at every step along the way, including explaining medical terms, detailing treatment options, guiding possible questions for the next doctor's visit, providing suggestions for strengthening critical doctor-patient relationships, and describing more about new scientific discoveries. Each year, more than 8 million people visit Breastcancer.org to access over 3000 pages of original, peer-reviewed medical content and illustrations on every aspect of breast cancer.
Medstory's mission is to enable users to search complex fields on the web intelligently, starting with health and medicine. Medstory's intelligent search technology was developed while delivering highly specialized search platforms for the biotechnology and healthcare sector. Medstory's goal is to provide highly efficient search solutions for consumers and professionals. The company was founded by Dr. Alain Rappaport who also co-founded Neuron Data (later Blaze Software), a leading global provider of artificial intelligence and internet software. Headquartered in Foster City, California, Medstory is backed by a group of eminent angel investors and advisors from the high-technology, health care and financial industries and academia. For more information, visit www.medstory.com.