February 8, 2007: Dr. Marisa Weiss and Breastcancer.org: One-Stop Resource for Breast Cancer Reporting


Breastcancer.org clearinghouse for responsible, accurate medical information and visual images about breast cancer

FOR IMMEDIATE RELEASE

October 26, 2006

Press Contact:

Pamela Green

Breastcancer.org

(610) 642-6550

pgreen@breastcancer.org

WHO:

Dr. Marisa Weiss, M.D. is a practicing breast cancer oncologist and president and founder of Breastcancer.org. Dr. Weiss has a longstanding commitment to informing and empowering women with breast cancer and is the author of the acclaimed book, Living Beyond Breast Cancer (Random House, 1997 and 1998). A leader in her field, Dr. Weiss has an appointed position on the National Cancer Institute Director's Consumer Liaison Group since April 2000. She is frequently consulted by live and print media and has appeared on the Today Show for the past seven years.

WHAT:

Breastcancer.org is the premier source for breast cancer information on the internet. The nonprofit organization provides a safe, respectful, and welcoming web site where women and their loved ones can go to make sense of the complex medical and personal information about breast cancer. A Professional Advisory Board of more than 60 doctors, nurses, and researchers helps develop comprehensive content on this site, providing expertise on surgery, radiation, chemotherapy and hormonal therapies.

Breastcancer.org empowers women to become active participants in their care. The site helps women at every step along the way, including explaining medical terms in plain English, detailing treatment options, guiding possible questions for the next doctor's visit, and describing more about new scientific discoveries.

The site offers over 2000 pages of original, peer–reviewed medical content and illustrations on every aspect of breast cancer, including:

  • Timely and accurate information on breast cancer symptoms, diagnosis, treatments, and research
  • Information throughout every phase of breast cancer--from diagnosis to recovery
  • Simple explanations and illustrations for complex medical terms and procedures
  • Access to patient advocates willing to share their stories

Distinguishing it from other health-related sites, all content is generated by medical experts and is provided in a comfortable, sensitive, and down–to–earth style—24–hours a day, seven days a week.

WHY:

Given the increased national conversation about breast cancer, Dr. Marisa Weiss is available to clearly and concisely articulate the complicated terms, procedures, and treatment options associated with breast cancer.

More and more breast cancer patients are turning to the internet for medical information. According to a recent survey in the Journal of Medical Internet Research, the internet ranked second, behind books, as the most used source of medical information for breast cancer patients. Furthermore, 16 months after diagnosis, the most frequently cited information source was the internet [July-Sept 2003 JMIR].

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