NY Media, Marketing, and Advertising Professionals Join Forces


FOR IMMEDIATE RELEASE Contact: Pamela Green
Breastcancer.org
pgreen@breastcancer.org
610-642-6550

One of the few things ad and media execs agree on

New York, NY (January 20, 2011) — Online and traditional media and advertising professionals are joining forces (at least for an evening) to raise money for Breastcancer.org at the 2nd Annual ING Bowling for Breastcancer.org fundraiser on February 16, 2011. The fundraiser will be held at Lucky Strike Lanes and Lounge in Manhattan from 6 p.m. to 10 p.m. Hors d’oeuvres, an open bar, bowling, billiards, and a silent auction will highlight the event.

The who’s who of the New York marketing communications industry will gather for some healthy competition and bragging rights as one company-sponsored team emerges victorious to claim the coveted bowling pin trophy. Without a sergeant-at-arms at Manhattan's Lucky Strike Lanes and Lounge, the "art vs. science" and "earned vs. paid media" debates will no doubt be bantered about over drinks, bowling, and billiards.

Nearly a half a million dollars was raised last year during the first New York City ING Bowling for Breastcancer.org event. Now the annual affair is projected to surpass last year’s success.

“With an estimated 1.5 million new cases of breast cancer globally in 2010, it’s critical that we support and fund future enhancements of Breastcancer.org as the leader in information and support to women facing this disease,” said Richy Glassberg, COO, Medhelp.org, one of the organizing committee co-chairs for the event and a member of Breastcancer.org’s Board of Directors. “Last year, ING Bowling for Breastcancer.org provided support for many large projects, such as developments to the website’s core content, Breastcancer.org’s first mobile application, and the site’s new risk reduction section.”

“ING is honored to be the anchor sponsor for the 2nd Annual ING Bowling for Breastcancer.org fundraiser,” said Ann Glover, chief marketing officer at ING. “It’s important for us to partner with organizations like Breastcancer.org whose mission and goals align with our corporate responsibility initiatives. Through this collaborative partnership, we hope to benefit Breastcancer.org’s future enhancements, especially Spanish-language translation of the website.”

Proceeds from the 2nd Annual ING Bowling for Breastcancer.org event will support Breastcancer.org’s 2011 initiatives, which include continued core content enhancements and future mobile application development and optimization.

About Breastcancer.org

Breastcancer.org is the #1 online resource for breast health and breast cancer information and support, with more than 6,000 pages of expert-reviewed information and a robust, dynamic peer support community. A nonprofit organization, Breastcancer.org receives more than 10 million visits each year.

About ING

ING (ing.us) is a global financial institution of Dutch origin offering banking, investments, life insurance, and retirement services to over 85 million private, corporate, and institutional clients in over 40 countries. With a diverse workforce of more than 107,000 people, ING is dedicated to setting the standard in helping our clients manage their financial future. In the U.S., the ING (NYSE: ING) family of companies offers a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, and financial planning. ING holds top-tier rankings in key U.S. markets and serves approximately 30 million customers across the nation.

About the ING Foundation

The ING Foundation’s mission is to improve the quality of life in communities where ING operates and its employees and customers live. Through charitable giving and employee volunteerism, the foundation focuses on programs in the areas of financial literacy, children’s education, diversity, and environmental sustainability. For more information, visit www.ing-usafoundation.com.

Event Information

For more information on the 2nd Annual ING Bowling for Breastcancer.org fundraiser visit www.breastcancer.org/nycbowling, questions on how sponsor a lane, or be a spectator at this event, please contact Lori Crenny at 610.642.6550 or lcrenny@breastcancer.org.

Event Sponsors include:

24/7 Real Media
212NYC.org
Adap.tv
Ad Age
AOL
Aperture
Arbitron
BIZO
Casale Media
CBS Interactive
Collective Media
Comcast
comScore
Cox Digital Solutions
Cynopsis
DMG: Events
Discovery Communications LLC
Electronic Arts
eMarketer
Fox Broadcasting
Hallmark Channel
Healthcentral
Image Space Media
ING
Laredo Group
Lotame
MedHelp.org
MediaIQ
MediaLink LLC
MRI
National Geographic
NBC Universal
New York Times
The Nielsen Company
Pandora
Rainbow Media
SQAD
The Glassbergs
Time, Inc.
Tremor Media
Turner Broadcasting
Univision
Wall Street Journal
Yahoo

Host Committee Members

Sarah Baehr, MediaVest
Dani Benowitz, National Broadcast Universal McCann
Jill Botway, WMI Media Solutions
Sarah Fay, Aegis and Isobar
Ava Jordhamo, Zenith Media
Laura Klauberg, Unilever
Claudia Malley, National Geographic
Deb Marquardt, Maybelline
Erin Matts, OMD
Colleen Milway, Campbell Soup Company
Amanda Richman, MediaVest
Nancy Smith, American Express
Susan Jones, Diageo
Catherine Warburton, National Broadcast Universal McCann
Denise Warren, New York Times Digital
Linda Yaccarino, Turner Broadcast 

Bowling for Breastcancer.org Organizing Committee Co-Chairs

Richy Glassberg, COO, MedHelp.org
Marisa Weiss, M.D., president and founder, Breastcancer.org

Organizing Committee Members

Allison Arden, publisher, Ad Age, Host Committee Co-Chair
Lynn Bolger, SVP, comScore, Auction Committee Co-Chair
Andy Cleff, CEO, Ampersand Design
Paul DeBraccio, CEO, Interevco
Perianne Grignon, VP media strategy & CMO, [x+1], Host Committee Co-Chair
Crystal Gurin, VP and publisher, eMarketer
Kathryn Koegel, marketing practice lead, Primary Impact Consulting
Leslie Laredo, president, Laredo Group, Sponsorship Committee Chair
Susan Nathan, corporate VP, Turner Broadcasting
Petra Pasquina, VP client development, Univision
Johanna Shalhoub, VP brand platform, Datran
Adrienne Skinner, chief revenue officer, Image Space Media George H. Simpson, president George H. Simpson Communications
Mollie Spilman, Yahoo
Larry Smith, CEO LiveIdea, PR committee chair
Ira Sussman, SVP managing director, Nielsen National TV Client Service
Hope Wohl, CEO, Breastcancer.org

Breastcancer.org is a 501(C)(3), nonprofit organization, Tax ID #23-3082851.

Contacts:

Pamela M. Green               
Breastcancer.org             
pgreen@breastcancer.org 
610-642-6550

George H. Simpson
George H. Simpson Communications 
george@georgesimpson.com 
203-521-0352

Audria Belton Benn
ING
audria.benn@using.com 
770-980-5715

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