New York City's Digital Advertising Leaders to Unite Again In February for 4th Annual Bowling for Breastcancer.org Event


2013 Fundraiser to Include a Record Number of CMOs, Agency, Publishing, and Technology Executives to Advance Beyond the $1.5 Million Already Raised

NEW YORK, NY, January 15, 2013 – For the past three years, thousands of individuals across New York’s thriving digital advertising marketplace have joined together to bowl as they raise awareness and funds in support of Breastcancer.org, the world’s leading online resource for breast health and breast cancer information and support. As awareness of the Bowling for Breastcancer.org event has grown, it has become the first “must attend” social event of the year – raising over $1.5M dollars and earning the support of the nation’s most prominent companies and organizations. Proceeds from the event support major Breastcancer.org initiatives: Spanish website translation, technology upgrades, and Breastcancer.org’s global prevention program.

"As advertising and media professionals, we understand the importance and easy availability of world-class information when dealing with these types of life-changing issues. Breastcancer.org helped my sisters and does the same for millions of people, their families, and friends as they deal with this disease,” states Richy Glassberg, COO, Medialets, and organizing committee co-chair for the event. "Breastcancer.org is the number one site for women around the globe facing this terrible disease. With the money raised from this event, we continue to deliver major resources to people dealing with breast cancer." According to Bowling for Breastcancer.org committee member and breast cancer survivor Leslie Laredo, this year’s Bowling for Breastcancer.org participants will include many of the organization’s established supporters alongside some very prominent new ones.

Says Laredo, “In addition to true-blue annual supporters like AOL, CBS Interactive, comScore, Fox, Facebook, Hearst, NBCUniversal, and Nielsen, this year’s event also will also include the support of the nation’s top CMOs and the New York Advertising Club. With this increase in support, we are on track to outpace results from the past three years.”

CMO Club Founder Peter Krainik states, "Securing support from prominent CMOs across our member base of over 600 was easy. Breast cancer affects all of us. When members learned about the event, those available on the date of the event raised their hands immediately in support. Proudly, four have already agreed to serve as team leaders and will bowl with their digital advertising partners. Excitement is high and I expect this to be the first of a long and ongoing collaboration."

CMO Club members currently signed on to bowl include Jack Armstrong of BASF, Rick Brindle of Kraft, Sherry Osen of La Prairie, Pamela Dunaway of Weider History Group, Debra Brown of Thomson Reuters, Ken Kaminski of Merck and Stephanie Anderson of Time Warner.

New York Advertising Club members cmi, Digitas, Havas Worldwide, Initiative, MediaVest, and MPG have also stepped up to support Bowling for Breastcancer.org. Breastcancer.org is thrilled by the maturation and success of the New York event.

According to Breastcancer.org’s Vice President of Corporate Partnerships and Marketing, Rita Lusen, “The support we have received over the years from the New York marketing and advertising community is truly amazing. Events like Bowling for Breastcancer.org increase brand awareness, and thanks to these engaged media professionals, millions of people around the world will get the life-saving information they need now as they face a breast cancer diagnosis.” To learn more about the event or find out about sponsorship, please visit www.bowlingforbreastcancer.org.

About Breastcancer.org
Breastcancer.org is the #1 online resource for breast health and breast cancer information and support, with more than 6,000 pages of expert-reviewed information and a robust, dynamic peer support community. A nonprofit organization, Breastcancer.org receives more than 16 million visits each year.

Media Contact:
Lana McGilvray
Principal, Blast Public Relations
(512) 970-8310
@lanamcgilvray
lana@blastpr.com

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