Rock the Ribbon Presents the Black and White Party

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Pamela Green

Annual Benefit Pays Tribute the Community

Ardmore, PA – September 29, 2014 ─ For the first time, presents Rock the Ribbon: The Black and White Party, placing an exciting new spin on its much-anticipated annual fundraising gala. In keeping with the Breast Cancer Awareness Month tradition, the benefit will take place on Thursday, October 23, 2014 at Vie in Philadelphia. In addition to the live musical stylings of Philadelphia’s premier event band Chico’s Vibe, singer-songwriter and breast cancer survivor Cindy Alexander will also give a performance, contributing to a night that is sure to entertain, inform, and celebrate the community. Doors open at 7:00 PM, and guests will enjoy an open bar, dinner stations, and dancing.

Three members of the community will be honored with Project Posh at this year’s event as a tribute to breast cancer survivors around the world. Project Posh recipients will be treated to a day of pampering, including a chic ensemble provided by Nordstrom, overnight accommodations provided by the Four Seasons, and salon services by Pileggi on the Square.

“People rely on for answers to their most pressing questions about breast cancer and breast health,” said Rita Lusen, vice president of corporate partnerships and development at “We have a responsibility to meet the growing needs of the global breast cancer community and deliver on our mission in a bigger way. As a breast cancer patient myself, was the resource that helped me sort through complex medical information and provided me with the support and tools that I needed so I could make the best treatment decisions.”

For nearly 15 years, has served millions by providing up-to-date, understandable information about breast cancer and breast health. With over 7,000 pages of medically vetted content and a robust online community, has distinguished itself as a trusted source of information and peer-to-peer support for countless women, families, and healthcare professionals, thereby aiding people in making the best decisions for their lives.

“ was my trusted resource from day one,” said Cindy Alexander, a California-based singer-songwriter. “The website offers all the information and support any woman would need during her breast cancer journey. Performing at this year’s Rock the Ribbon celebration as a tribute to all breast cancer survivors is truly an honor and a privilege.”

Rock the Ribbon begins at 7:00 PM. Dinner stations, a dessert buffet, and an open bar will be available. Tickets can be purchased at

VIP Ticket: $250 per person

  • Entrance to the VIP and sponsor cocktail reception at 6:00 PM
  • Entrance to the Rock the Ribbon celebration from 7:00–10:00 PM
  • Access to exclusive sponsors lounge throughout the event

Individual Ticket: $150 per person

  • Entrance to the Rock the Ribbon celebration from 7:00–10:00 PM

Young Friend Ticket (35 and under): $100 per person

  • Entrance to the Rock the Ribbon celebration from 7:00–10:00 PM
  • Limited availability

Chico’s Vibe
Chico’s Vibe is the premier event band on the east coast with over 30 years of experience in music. The band possesses a musical portfolio that spans all ages and genres and features a nine-piece orchestra.

About is the leading online resource for breast health and breast cancer information and support, with more than 7,000 pages of expert-reviewed information and a robust, dynamic peer support community. A nonprofit organization, receives more than 16 million visits each year. For more information on Rock the Ribbon, please visit the event site at

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