As Global Chief Digital Officer at MEC, Carl oversees the growth and innovation of digital and performance marketing business globally encompassing social, mobile, programmatic, search, and video. MEC is one of the world's leading media agency networks, with 5,000 people across 81 countries.
Prior to joining MEC in 2013, Carl spent 13 years at Digitas, where he led the global media practice to extraordinary growth in all media forms and worked with clients including America Express, Whirlpool, Delta, Mars, Meade Johnson, Taco Bell, and eBay. Previously, he served as executive vice president of media services at Wunderman for 16 years, managing all direct marketing activities for clients including Ford, Citibank, American Express, Colgate, and AT&T.
A leading industry player, Carl is frequently sought out and quoted in the press on his views on the future of marketing and media. He also serves on the advisory boards of a select number of digital companies and venture groups and is a consultant for GLG, Guidepoint, and Pacific Crest, and he is also a board member of NextMark. In 2009, Carl was elected to the Ad Club of New York Executive Board of Directors and serves as its lead for Im'part, which since its inception has raised over $10MM (US) for scholarships, training, and education of diversity talent in the advertising and marketing industry. Carl also serves on the Board of Directors for Breastcancer.org.
Earlier in Carl's career, he was an adjunct professor at New York University School of Continued Education.
Carl is a graduate of Fairleigh Dickenson University. He resides in New Jersey with his wife and two daughters.
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