Lands' End, Inc. is a leading international retailer of casual clothing, accessories, footwear, and home products. In support of Breast Cancer Awareness Month, Lands’ End has partnered with Breastcancer.org to present the Pink Thread Project, a campaign created to help raise awareness and critical funds for Breastcancer.org’s mission. During the month of October, a portion of proceeds from the embroidery fee of one of six pink icons will benefit Breastcancer.org. Other Pink Thread Initiatives include:
LandsEnd.com Goes Pink: On October 1, 2014, LandsEnd.com will feature a pink hue. The background on the company’s home page will turn pink for the day in solidarity and support of Breast Cancer Awareness Month.
Share Your #PinkThread: Through the month of October, supporters can share products featuring the pink monogrammed icons via Facebook (facebook.com/landsend), Twitter (@LandsEnd), and Instagram (@LandsEnd) for a chance to win prizes using the hashtag #PinkThread.
Pink Thread Project Women’s Swim Tee: Lands’ End will also offer an exclusive women’s Swim Tee in pink with $5 of every purchase benefiting Breastcancer.org.
Thank you to Lands' End!
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