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Hope Wohl

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Hope Wohl has played a key role in the formation of and continues to serve as its CEO. Under her leadership since 2000, has grown from an early Internet start-up into a leading digital resource for breast cancer information and peer support, reaching 21 million people in 2018.

Hope brings to her expertise in business and communications, an entrepreneur’s passion for growing new business ventures, and experience in the healthcare sector. Her ability to navigate and synthesize complex environments has played a pivotal role in the continual reshaping of’s approach to patient engagement in an ever-changing landscape of science, technology, consumer behavior, and healthcare.

She leads a deeply committed team of staff, Board members, partners, and other supporters who collaborate to ensure that provides a best-in-class, patient-first approach to providing information for the best possible health outcomes. She is passionate about’s vision to transform the organization’s digital platform into personalized and interactive support for patients throughout their life’s journey.

Hope serves on the Board of and on the Executive Committee of the Metastatic Breast Cancer Alliance.

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