September 30, 2005: Breastcancer.org Hero Honored by Lifetime Television


Lifetime's Hero Celebration Honors Women from Around the Country

FOR IMMEDIATE RELEASE

September 30, 2005

Press Contact:

Pamela Green

Breastcancer.org

(610) 642-6550

pgreen@breastcancer.org

Lisa Archambault, Lenox, Inc. Vice-President and a breast cancer survivor, was honored at Lifetime Television's annual "Stop Breast Cancer for Life" Hero Celebration held on Thursday, September 29 at the Wilshire Ebell Theatre in Los Angeles. The event celebrates the profound commitment of 23 courageous breast cancer survivors, advocates and community leaders from around the country.

In October 2001, Archambault was diagnosed with breast cancer. Just two months later she underwent a mastectomy and breast reconstruction—and only a week after surgery, she hosSACted her family's annual Christmas celebration.

"I never gave in to breast cancer or stopped living my life," said Archambault. Lisa returned to work at Lenox and asked her employer to create products to support Breastcancer.org, the Internet resource she relied on through her diagnosis and treatment. Through her efforts, Lenox now offers the Gift of Knowledge products, an entire product line whose proceeds benefit Breastcancer.org.

"We are so proud to nominate Lisa as the Breastcancer.org Hero. She has shown her strong commitment to the work we do in educating women and their families to cope with breast cancer," said Hope Wohl, Chief Executive Officer at Breastcancer.org. "Our partnership with Lenox, Inc. has been invaluable to support our programs and content initiatives."

Archambault strives to be open about her experience. "I hope my candidness encourages others to have mammograms, ask lots of questions and realize that early diagnosis is very important," she explains. "I feel blessed to wake up each day and help others affected by this disease."

Breastcancer.org's mission is to help women and their loved ones make sense of the complex medical and personal information about breast cancer so they can make the best decisions for their lives. Breastcancer.org empowers women to communicate with their doctors and take an active part in their treatment. Twenty-four hours a day, seven days a week, Breastcancer.org offers reliable, complete, and up-to-date medical information as well as a vibrant online community that includes discussion boards and weekly online chats with leading breast cancer experts. For additional information, please visit www.breastcancer.org.

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