CureDiva and Breastcancer.org Join Forces to Offer Women a One-Stop Shop and Community for All Breast Cancer Needs

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FOR IMMEDIATE RELEASE

Contact:
Pamela Green
Breastcancer.org
pgreen@breastcancer.org
610-642-6550

First ever online, personalized lifestyle shop for women facing breast cancer partners with leading online resource for breast health, breast cancer information and support

New York, NY (December 11, 2013) – CureDiva and Breastcancer.org are pleased to announce their official partnership. This collaboration offers women facing breast cancer a single destination where they can find support and meet their educational and personal care needs. CureDiva, the first and most extensive online breast cancer solutions store whose mission is to help women facing breast cancer better their lives with style, has partnered with Breastcancer.org. Breastcancer.org is the leading online resource dedicated to helping those affected by breast cancer by providing them with knowledge and connecting them with a caring community. CureDiva and Breastcancer.org’s collaboration will allow women to receive expert and personal advice, shop for their lifestyle needs during their various treatment phases, and share thoughts in community forums, all in the same place.

The partnership will connect members of both the CureDiva and Breastcancer.org communities. Visitors to the CureDiva site will have access to Breastcancer.org’s award-winning content and supportive online community. CureDiva will serve as an additional resource for those referencing the Breastcancer.org website who may need a one-stop shop for their lifestyle needs. In essence, Breastcancer.org will serve as the ultimate medical resource for those diagnosed, and CureDiva will serve as the personalized lifestyle solutions store to help women feel beautiful throughout their diagnoses.

“We could not think of a more perfect match with whom to partner as both a resource and community for women at all phases of breast cancer treatment,” said Ester Gofer, co-founder of CureDiva. “We are thrilled to be partnering with Breastcancer.org to help provide women with even more resources and solutions to their lifestyle and medical needs.”

“Breast cancer is such a complex disease that it requires a custom approach to each woman’s education, support, and personal care needs,” said Hope Wohl, CEO of Breastcancer.org. “Through our newly formed partnership, we can now offer patients a personalized shopping and education experience and one destination for all of their breast cancer needs today and any post-treatment needs they may have in the future.”

With today’s announcement of this new partnership between CureDiva and Breastcancer.org, women will now be able to enjoy both websites to experience added benefits and services. For more information, please visit www.CureDiva.com or www.Breastcancer.org.

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About CureDiva: CureDiva is the first ever high-tech community and shopping site for women’s breast cancer lifestyle needs. It’s so hard to know and difficult to find what you need during each stage of breast cancer treatment, and CureDiva offers all of these answers and products in one place, together with full community support. CureDiva helps women feel like “divas” before, during and after treatment. Founded by breast cancer survivors Efrat Roman and Tovi Rigler together with Ester Gofer and two of the Born Free BPA-free baby bottle founders Dan Vigor and Gil Lemel, CureDiva is the solution for women nationwide in all phases of breast cancer treatment. Visit www.CureDiva.com for more information.

About Breastcancer.org: Breastcancer.org was founded in 2000 by breast oncologist Marisa C. Weiss, M.D., born out of her conviction that women with breast cancer need far more information and support than a physician’s visit can provide. Today, Breastcancer.org is the world’s leading online breast health and breast cancer resource. Breastcancer.org currently reaches over 9 million people from 230 countries who depend on the site for the most current, understandable, and reliable information available and for the robust online support community. Breastcancer.org aims to help all women protect their breast health and overcome the challenges of breast cancer. Its mission is to help women and their loved ones make sense of the complex medical and personal information about breast cancer, so they can make the best decisions for their lives.



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