Product Partnership Highlights
Helping Us Help You
Breastcancer.org will touch the lives of 8 million people this year thanks to the enthusiastic support of corporations committed to the cause. We applaud their involvement and are so pleased to highlight their generosity. Following is a sampling of some of our corporate product partnerships:
Stonyfield launched a new yogurt lid campaign to support Breastcancer.org in September 2011. The goal of the campaign is to promote better breast health through a planet-friendly lifestyle. Using social media and email, participants are urged to read and share stories about making lifestyle changes as a way to reduce their breast cancer risk. They can also share their own stories as a way to motivate others and take part in online surveys. Each action generates a “click.” Stonyfield has pledged $0.10 per click or $100,000 if the campaign achieves 1 million clicks. The campaign lids appear on approximately 20 million Stonyfield Organic yogurts and Stonyfield Organic Oikos Greek yogurts across the United States.
Chan Luu has designed three bracelets especially for Think Pink, Live Green (our global Breast Cancer Prevention Initiative). She will be donating 50% of all sale proceeds from website and wholesale purchases of these bracelets directly to Breastcancer.org. Chan Luu is a jewelry, apparel, and accessory designer and a champion for women's health issues.
Lucky Strike Lanes is supporting Breastcancer.org from September 2011 through September 2012 with their Pink Pins and Donation Campaign. During the month of October 2011 at all locations, Lucky Strike will integrate one pink bowling pin with every rotation to raise awareness, add a dollar to bowling tabs to be donated to Breastcancer.org, and collect stories and dedications from their patrons to be shared on their Facebook page. Over the course of the year, Lucky Strike will donate 10% of proceeds from parties of 25 guests or more to Breastcancer.org.
EuroPro has generously supported Breastcancer.org for 3 consecutive years by providing over $100,000 in critical financial support for breast cancer education. It has put a focus on breast cancer awareness within major retail stores through the sale of its popular pink Shark Steam Mop.
UnderArmour has just added Breastcancer.org as a beneficiary of their Power in Pink Campaign, a line of products designed to raise awareness and funds for a select group of breast cancer-related nonprofits. Get your Power in Pink this fall!
Lenox continues to support Breastcancer.org for the 7th consecutive year, donating 10% of sales of the beautiful Gift of Knowledge line of products. Its long-term and high-level commitment to supporting breast cancer awareness and education has resulted in over $200,000 in critical funding for Breastcancer.org.
Which companies will be next in partnering with Breastcancer.org to provide the care until the cure? If your company is passionate about helping people face breast cancer with knowledge, clarity, and confidence, please connect with Gerrie Blavat at gblavat@breastcancer.org. We'd love to hear from you!
Visit the Gift Shop to see more products that benefit Breastcancer.org.
Past Partnerships
Lilly Pulitzer and Florida's Natural are each dedicated to lifting spirits and supporting amazing causes. That's why in 2009 a portion of the proceeds of sales from the specially designed Ruby Red juice product* were donated to Breastcancer.org. Through this partnership with Florida's Natural, Lilly lovers from coast to coast raised their juice glasses to Lilly Pulitzer's 50th Jubilee, all while supporting a great cause.
* Grapefruit is known to interact with certain medications. If you are currently being treated for breast cancer, ask your doctor whether it is safe for you to drink grapefruit juice.
Campbell's Soup has continually out-done itself in its commitment to the mission and work of Breastcancer.org. Its designation of Breastcancer.org as its charitable partner for the Pink Can Campaign in 2008 generated $125,000 in support of breast cancer education.
