Breastcancer.org Launches The Greenhouse: A New Innovation Space Delivering Practical Digital Tools for People Navigating Breast Cancer
April 20, 2026 — Breastcancer.org, a trusted nonprofit providing free access to expert medical information and navigated community support, today announced the launch of The Greenhouse, a new innovation space dedicated to developing practical, compassionate digital solutions for people facing breast cancer. The first three tools developed in The Greenhouse — the Breast Cancer Experience Log, Side Effects Discussions Finder, and Conversational Search — are available today at Breastcancer.org/the-greenhouse.
The Greenhouse reflects Breastcancer.org's over 25-year commitment to helping people make informed decisions about their breast health and breast cancer care. At every point — from screening to survivorship to life with metastatic disease — Breastcancer.org offers original, medically reviewed, and up-to-date content alongside the compassionate guidance of community care professionals. Every tool “grown” in The Greenhouse is sourced from real community needs, then evaluated, tested, and reviewed by a dedicated product team, medical advisors, and patient advocates before it reaches the people who need it most.
For 25 years, our mission has been to help people understand their diagnosis, weigh their options, and make decisions that are right for them," said Hope Wohl, Chief Executive Officer of Breastcancer.org. "The Greenhouse is how we’re amplifying that commitment going forward — by turning what we hear directly from our community into practical tools that help people navigate their real-time needs.”
Three New Solutions, Ready to Explore
The Breast Cancer Experience Log is a personal tracking tool that captures day-to-day experiences. Whether managing side effects, sleep, mood, activity, or overall well-being, the Experience Log surfaces patterns over time to support insight, reflection, and more informed conversations with care teams.
The Side Effects Discussions Finder connects people with community discussions related to specific symptoms and treatments. By making shared experiences easier to discover, the tool helps people feel less alone and better equipped to navigate their diagnosis with the support of those who've been there.
Conversational Search offers a new way to explore Breastcancer.org using full questions and plain language — no keyword guessing, no struggling with complex medical terminology. Rather than generating information independently, Conversational Search navigates Breastcancer.org's existing library of medically reviewed content, helping people find trusted answers the way they naturally think and speak. Every result draws from material written and reviewed by Breastcancer.org's medical team.
An Opportunity for Mission Partners
The Greenhouse represents a distinctive model in the breast cancer space — one grounded in community trust, clinical rigor, and over 25 years of patient-centered expertise. Breastcancer.org maintains a strict editorial and operational firewall between corporate supporters and the tools and content it produces. The Greenhouse is driven entirely by community need and organizational mission, ensuring that partnership support expands what's possible without influencing what gets built.
Breastcancer.org welcomes mission-aligned supporters to help expand The Greenhouse, bring its next generation of tools to life, and deepen its impact on the millions of people affected by breast cancer each year.
To learn more about supporting Breastcancer.org, its mission, and The Greenhouse initiative, visit Breastcancer.org/the-greenhouse.
About Breastcancer.org
Breastcancer.org is a leading patient-focused resource dedicated to providing reliable, up-to-date information and support to those affected by breast cancer. Founded in 2000 by chief medical officer Marisa C. Weiss, M.D., it empowers people with research, expert information, and a dynamic peer support community to help them make the best decisions for their lives. Since its inception, the nonprofit organization has reached 256 million people worldwide.
Media Contact
Daisy Diaz
Director of Communications
press@breastcancer.org