Gina de Givenchy is the founder of GEEG, a website that sells stylish headwear, scarves, and other products for women, men, and children. She is a mother and former fashion executive who was diagnosed with breast cancer in 2013 at the age of 46. Inspired to offer well-made headwear options that she wished she could find when she lost her hair, she launched GEEG in 2016. Ten percent of the proceeds of each sale goes to a nonprofit that supports people affected by cancer.