comscoreThe Think Before You Pink Project

The Think Before You Pink Project

Karuna Jaggar, executive director of Breast Cancer Action, talks about pink washing, the Think Before You Pink campaign, and what to consider before buying anything with a pink ribbon on it.
Sep 21, 2019

With Breast Cancer Awareness Month upon us, Karuna joins us to talk about the Think Before You Pink project, including its history and goals.

Listen to the podcast to hear Karuna talk about:

  • how the Think Before You Pink campaign started

  • how she defines “pink washing”

  • reactions to the campaign

  • four questions Breast Cancer Action asks people to consider before buying anything with a pink ribbon on it

About the guest
Karuna Jaggar headshot
Karuna Jaggar

Karuna Jaggar has been executive director of Breast Cancer Action since 2011 and has a lifelong commitment to social justice. Throughout her 15-year career in nonprofit leadership, her work has focused on women’s rights and on eliminating socioeconomic inequities. Jaggar began her career working with women’s microenterprises internationally and in the United States, providing self-employment and business training, funding and support for low-income women. Prior to joining Breast Cancer Action, Jaggar was executive director at the Women’s Initiative for Self Employment. She has served on the Board of the California Association of Microenterprise Opportunity, where she chaired the Policy Committee. She holds a master’s degree in economic geography from the University of California-Berkeley and received her bachelor’s degree in philosophy from Smith College.

— Last updated on June 29, 2022, 2:47 PM

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