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Bowling for 2016 from Orson Entertainment Ltd on Vimeo.

With the support of over 60 media companies, Bowling for is the premier winter networking event for the New York City media industry. Every year, well over 400 agency, client, and media decision-makers choose to spend one evening in March to help raise money for

As advertising and media professionals, we understand the importance and availability of world-class information when dealing with these types of life-changing issues.

"I have been on the Board since 1999, when Dr. Marisa Weiss founded after writing the popular book Living Beyond Breast Cancer," says Richy Glassberg, Medialets CEO, Board member, and Bowling for founder and co-chair. "Ironically, at the same time, breast cancer began to affect my family. The site helped my family and does the same for over 14 million women, their families, and friends annually as they deal with this disease."

What you learn when someone you love is diagnosed with breast cancer is that everyone is affected. And that it is a lifelong and generational journey. provides everyone, including families and friends, the care until the cure — medical information and community support, free of charge.

Richy and Adrienne

Richy Glassberg and Adrienne Skinner
Bowling for
Committee Co-Chairs

Bowling for BCO photos

SAVE THE DATE: Wednesday, March 15, 2017

Bowling for Organizing Committee Co-Chairs:

  • Richy Glassberg, CEO, Medialets; Board member; Bowling for founder and co-chair
  • Adrienne Skinner, Senior Director, Ad Sales, eMarketer

Organizing Committee Members:

  • Laura Colona, Director of Marketing, FreeWheel
  • Elizabeth Hellman
  • Linda McCutcheon, Principal, LMC Consulting
  • Lana McGilvray, Principal, BlastPR
  • Larry Smith, Partner, Thematix
  • Marisa Weiss, M.D., Chief Medical Officer,
  • Hope Wohl, CEO,

Event Highlights:

  • Close to $3M has been raised by this annual event over the past 7 years.
  • The annual support from the media/marketing industry has been nothing short of phenomenal! They have rallied around this event and — enabling us to hit our fundraising goal before we even laced up our shoes.
  • There are more ways for people to support this amazing event — including an online ‘Lunches of Lifetime’ auction whereby an amazing list of industry heavy hitters agree to be auctioned off for lunch.
  • People can also give after the event. Just go to and click Donate.

Bowling for BCO 2016 Sponsors

Thank you to Bowling for!

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