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Top Digital Media Executives Gather on March 16 in NYC for the Seventh Annual Bowling for Annual Fundraiser

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Every $1 raised reaches 3 women with the life-saving information and support needed upon a breast cancer diagnosis.

NEW YORK, NY, March 15, 2016 – On March 16, 2016, many of New York’s top media executives will gather for the seventh annual Bowling for event in support of, the leading resource for breast health and breast cancer information and support. Over the past six years, more than 100 advertisers, publishers, and technology companies have contributed over $2.5 million to this 4-star charity. This year, close to 400 people are confirmed to attend the event at Lucky Strike Manhattan. Bowling for is the organization’s most successful annual fundraiser. Register today to join the cause.

“The fact that thousands of New York’s top media executives come together for one night each year to bowl and raise awareness of and funding for is both remarkable and a testament to strength and caring nature of our community,” said Richy Glassberg, CEO of Medialets and founder of Bowling for “For many of us, the fundraiser is personal, as breast cancer has touched our lives or the lives of our loved ones. We’re proud that this event has raised the money necessary to support major initiatives such as Spanish website translation, technology upgrades, and’s global prevention program. But there is still so much more to do. If you haven’t participated in the past, please consider making this the year. Over 15 million women and men, their families and friends and communities stand to benefit.”

This year’s event sponsors includes Adweek, Ai Media Group, AMC Networks, AOL, AppNexus, BlastPR, CBS Interactive, Celtra, Collective, eMarketer, Facebook, Factual, Foursquare, Fox Networks, FreeWheel, Google, GSN, Hulu, InMobi, 4Info, Integral Ad Science, Juicemobile, Jumpstart Automotive Group, KARGO, MDC Partners Inc., Medialets, MediaLink LLC, Moat, NBCUniversal, Nielsen, Opera Mediaworks, PlaceIQ, Remedy Health Media, Screenvision, Simulmedia, The Weather Company, Viacom Media Networks, and Waze.

Hope Wohl, CEO, explains, “As a nonprofit organization, we rely on fundraising events such as Bowling for to sustain the organization so we can better deliver on our mission. These generous contributions fund critical programs that help us deliver the right information to the right woman at the right moment so she can make the best decisions for her life. We are incredibly grateful to the Bowling for event committee, event sponsors, and all the attendees who will come out to support us this year.”

This year’s Bowling for event organizing committee includes co-chairs Richy Glassberg and Adrienne Skinner and organizing members Larry Smith, Lana McGilvay, Laura Colona, Dan Feldstein, Elizabeth Hellman, and Linda McCutcheon.

Check out photos from last year’s event:

For more background information about the event and to register, please visit

About is a patient-centric resource for breast health and breast cancer information and support. We engage, educate, and empower women with our expert information and dynamic peer support community to help them make the best decisions for their lives. The nonprofit organization was founded by breast oncologist Marisa C. Weiss, M.D. and born out of her conviction that women with breast cancer need more information and support than a physician visit can provide. receives more than 17 million visits each year.

Media Contact:
Lisa Kline,, VP of Marketing & Communications, 610.642.6550,

Lana McGilvray, Blast PR on behalf of Bowling for, 512.970.8310,


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